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What makes Wisdom Panel™ the best DNA service for dogs and cats?

One dog with two kittens in a light blue background
One dog with two kittens in a light blue background

We’ve helped pet parents better know and care for 4.5 million+ pets.

But there are roughly 23 million cats and dogs in the UK alone, so we’re just getting started. Luckily, every single test powers our scientific research to help all pets. Which means, when you get a Wisdom Panel DNA kit, you help your pet and 22.999 million more.

Laughing woman playing with a puppy

Compare dog DNA tests.


Most accurate breed detection
1% breed reporting precision
No unexplained ancestry
260+ health tests
50+ traits tests
World's largest breed reference database
4+ million dogs tested
Developed by veterinarians and geneticists over the last 20+ years
Vet consultation for 'at risk' health findings
Starts at £74.99
Three simple steps
Shipping to and results from UK laboratory
Most accurate breed detection
Up to 4x more likely to report inaccurate ancestry
1% breed reporting precision
>5% breed reporting precision
No unexplained ancestry
Unexplained ancestry (e.g., "Supermutt")
260+ health tests
Generally 0-2 health tests
50+ traits tests
No traits tests
World's largest breed reference database
Smaller breed reference database
4+ million dogs tested
Fewer dogs tested
Developed by veterinarians and geneticists over the last 20+ years
Less industry experience
Vet consultation for 'at risk' health findings
No veterinarian advice
Starts at £74.99
Higher-cost panel tests
Three simple steps
More complex process
Shipping to and results from UK laboratory
Shipping from outside the UK

Dog DNA test reviews

See how Wisdom Panel™ products have enhanced the lives of other pet parents.

Compare cat DNA tests.


70+ breeds and populations
1% breed reporting precision
50+ health tests
25+ traits tests
Free vet consultation for 'at risk' health findings
Shipping to and results from UK laboratory
70+ breeds and populations
Fewer breeds detected
1% breed reporting precision
Less precise breed breakdown
50+ health tests
Fewer health tests
25+ traits tests
No traits tests
Free vet consultation for 'at risk' health findings
No veterinarian consultation
Shipping to and results from UK laboratory
Shipping outside of the UK
Sleeping cat with Wisdom Panel™ product

Ready to know more about your cat so you can provide the best possible care?