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It’s like magic, but it’s pure science.

A dropper is storing sample.
A dropper is storing sample.

DNA has a lot to say about your pet.

Here’s how Wisdom Panel™ tests deliver actionable insights on ancestry, traits, and health for dogs.

The breakthrough tech your pet deserves.

Did you know that, genetically speaking, a Chihuahua and a Great Dane are 99% identical? Or that—due to the unpredictable nature of trait inheritance—a domestic shorthair cat could turn out looking totally pedigreed? So, how do we detect the difference? Our scientists have spent more than a decade developing a custom genotyping chip and an industry-leading breed detection system. All to make sure we get the most precise picture of your pet’s breed mix. Because they deserve the best.

Illustration for accurate result

Fig 01:

With 40x greater genetic resolution, our dog breed detection system allows us to identify slight differences between even the most closely related breeds.

Illustration for large DNA database

Fig 02:

To provide the most reliable results, we compare your pet's genome against the world's largest breed reference database (27,000+ samples from over 50 countries)..

The biggest database for the best breed detection.

We have no business selling you DNA tests if we’re not going to be the best, most helpful option out there. So when we do test your pet’s DNA, we go deep. And we compare your pet’s sample to the world’s largest reference database for both dogs and cats. Our database lets us test your pet’s genetic code against millions of possible breed combinations and screen for over 365 dog and over 70 cat breeds and populations. With the world’s largest breed database, we’re able to give you the most accurate results. And as we continue to add data as a community, we can make more and more discoveries to help all petkind.   

Science that only gets smarter over time.

You may already know that we screen for more breeds—and report them with greater precision—than any other pet DNA service. What you might not know? Our tech is as scalable as it is sophisticated. That means our tests will just keep getting more accurate and comprehensive with time. For example, our dog breed detection system is 1,140x more efficient than the industry standard. As a result, we can simultaneously process tens of thousands of samples (multiples more than other dog DNA services) and tease vital insights from complex genetic data in minutes.

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Fig 03:

After 20+ years of research and development, we've made technical advancements that improve our accuracy and speed while maintaining costs for you.

Illustration for quality control

Fig 04:

Our rigorous quality control standards are comparable to those that human genetics testing companies use.

Not your average lab.

You’ve probably heard of human-grade pet food or dog shampoo. But what we’ve got is a human-grade lab. (CLIA-certified in fact.) So, we’re not messing around with your dog’s genetic sample. We’re using the best-quality equipment available. We work with Neogen Genomics. They’re genetic pros with more pet DNA experience than any other lab, receiving more than 1.5 million samples every year. (And, in case you’re into acronyms, along with being CLIA-certified, our US lab is AAHA-compliant, ISO 17025-certified, and accredited by both A2LA and the USDA.)   

Want to dig into the details?

Meet our scientists.

Jason Huff, PhD

Jason Huff, PhD

Senior Scientist Computational Biology

Oliver Forman, PhD

Oliver Forman, PhD

Product Development Manager

Jonas Donner, PhD

Jonas Donner, PhD

Discovery Manager

 Heidi Anderson, PhD

Heidi Anderson, PhD

Senior R&D Mananger

Scientific publications

It’s a privilege to be part of the largest pet care company in the world. Browse the research fueling our pet DNA tests.

Find the best DNA test for your pet. When it comes to the health and happiness of your dog, there’s always more to know. Wisdom Panel™ simplifies the science so you can care smarter. That’s why we’re the pet DNA service most used by veterinarians.

*Based on controlled tests of known purebred dog samples