Save up to 30% on a gift pet dads will love! Shop DNA tests now.

Shop Now

Find us at Events

Meet the Wisdom Panel team and shop our exclusive show offers at the below events this year!

Crufts logo


6-10 March 2024, The NEC Birmingham

Badmington logo

Badmington Horse Trials

8-12 May 2024, Badminton Estate

Goodwoof logo


18-19 May 2024, Goodwood Estate

Dogfest logo


Multiple dates and locations.