Give Wisdom. Share joy.

Bring pet parents and their pets closer together with insights into health, breed, behaviour, traits, and relatives.

Cockapoo dog with breed results ring

"Having done Wisdom Panel’s test, we can’t imagine buying a dog and not doing this kind of test..." - The Independent

Help them know their pet on a whole new level.

The best gifts show you know someone on a deeper level. And a DNA test goes deep. Health, breed, trait insights and relative matches are all ways pet parents can know more about their pet, which can help them optimise care and make the best decisions for their unique pet.  It’s the test chosen by over 4 million pet parents, and the dog DNA service most used by veterinarians. 

A woman gives a Wisdom Panel pet DNA test as a gift to her partner

Holidays are for…meeting the family.

A pup parent can discover their dog’s extended pack with Wisdom Panel. 99.99% of dogs in our database have a relative, which may include birth parents and littermates. So you can message, see photos, compare DNA results, and more.

Marnie and Cooper Reunion

Marnie and Cooper

If the same reddish-gold coat didn't clue you in, then those mile-wide smiles certainly will - Marnie and Cooper are littermates, reunited for a very special reunion. 📸: @miloandmarnie_

River and Chutney Reunion

River and Chutney

It's a brother reunion! river (previously Cheddar) was adopted from @dogstrust as a pup. Thanks to a #WisdomReunion he has met his littermate - and lookalike - Chutney. 📸: @sprointervinnie_

Twix and Dorris Reunion

Twix and Dorris

It looks like adorably big ears run in the family. A wisdom Panel DNA test revealed that Twix and Dorris are sisters! They share 38% of their DNA and are both Russell Terrier-Chihuahua mixes. 📸: @_elsieanddorris @roloandtwix_

Compare features

Dive into the details.

Wisdom Panel
Breed Discovery

Wisdom Panel Breed Discovery

£74.99
Wisdom Panel
Essential

Wisdom Panel Essential

£99.99
Wisdom Panel
Premium

Wisdom Panel Premium

£139.99

Insights at a glance

Screens for 365+ breeds
Behaviour tests
2
2
15
Finds their relatives
Genetic health tests
1
25+
260+
Physical traits and appearance
50+
50+
Vet consultation for 'at risk' health findings

Meet Watson.

Watson is 40% German Shepherd, 31% Poodle, and has a total of 8 different breeds in his mix. His ideal weight range is 57-90 lbs, and when it comes to lounging around, he’s more likely to be a back sleeper than a splooter. But those are just a few of the insights Watson’s pet parents uncovered though his DNA test. Want to see the full report?

Brindle puppy with a present box
Wisdom Panel product boxes with holiday packages and ornaments

Give the gift of Wisdom.

Help the pet parent in your life know their pet on a deeper level. With Wisdom Panel they will discover breed, health, behaviour, relative, and trait insights that will help them deliver the very best care—all in one thoughtful gift.